Digital Acquisition & Early Engagement had engaged Cognizant to provide digital design services for their Card Application, Acquisition Enablement & Acceleration product designs.

The scope of work included the creative services - UX design, Visual Design and Responsive Web Development across 21 International Markets.

• Not optimal from a mobile use.
• Unclear application process.
• Long formidable application form.
  
• Hard to access call to actions.

• Multi-channel digital strategy.
• The new card application journey recognizes the customer relationship and delivers a simpler more personalized experience to drive organic growth.
• Happy path to majority of users.
• Clear application process flow.

• Instant decisioning and approval.
• Improved application usability. (a cumulative uplift of ~12% in the application completion rate for existing customers.
• UI consistent with web standards and best practices to achieve design consistency across all markets.

• Integrating a collaborative design process in an Agile framework.
• Created a Design track in Jira.
• Proposed as an ecosystem where Business, Design and Tech can interact as inseparable working flow components; share design work in progress and get business alignment.
• Created comprehensive design for the next iteration; future cycles remain more loosely designed (high level concepts).

• Created design backlog and aligned with Product Owners for better design delivery planning.
• Weekly design planning meetings to keep track and prioritize requests that are coming in.
• Design team’s involvement in ‘Show and Tell’ for alignment with design team.