Web refresh of HMH Trades online bookstore with a focus on creating a virtual reader community and retain the literary tradition of Houghton Mifflin Harcourt and to establish its leadership position in the global book publishing market.

• HMH was behind their competitors in many aspects
• The website was difficult to maintain and update
• HMH had the content but nobody could find it or use it easily
• The website looked outdated and some of the content was very old
• Search was not working as expected

The final prototype has gone beyond the customer’s expectations and has managed to:

• Delivers a compelling user experience in keeping with industry wide best practices
• Reflects HMH’s strong literary tradition and provide a window to their wide range of offerings
• Takes a CMS driven dynamic approach that ensures the website is always current & easy to update

• Requirements analysis of the proposed website which involved an understanding of the projected business needs
  
• Designing the wireframes per industry best practices to meet
  business goals and user needs
• Project Management of the creative development effort coordinating with client, and the design & engineering teams at Cognizant and PNM, in an offshore and onsite project development model
• Supported the project team on project plans, scoping, timelines, execution, quality, resource management and scheduling